Nov. 12, 2008—McIntire Professor David Mick was recently cited as one of the 10 most frequently published researchers in Journal of Consumer Research over a 25-year span, beginning in 1977 and ending in 2002.

The study, titled “A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977-2002,” was presented at the 2008 annual conference of the Academy of Marketing Science.

“This represents phenomenal output and reflects an enormous dedication to consumer research on behalf of Professor Mick as well as the high standards and saliency of his work,” said University of Birmingham (U.K.) Professor Douglas West, who was the lead author of the article. “The Journal of Consumer Research has always received an enormous number of papers from hopeful authors, and my current understanding is that it receives around 700 papers a year, which demonstrates the immense achievement this represents.”

Professor Mick said, “Many of the other names mentioned in West’s article are among the giants in marketing and consumer research. To be noted along side of them is truly an honor.”
 

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